“They want to get crypto assets into as many hands as possible so people can start feeling comfortable playing that game.” “(Cryptocurrency exchanges) have a lot of money and they need to create a lot of change,” said Mark DiMassimo, founder and creative chief of marketing agency DiGo. “They are likely hoping that curiosity will inspire people to put down the beer and pick up their phone … but that is a tall order without any other ‘reason why’.”
“A floating QR code without a brand name may not be sufficient to drive interest,” Whitler said. University of Virginia’s Whitler said the ad might drive signups but could fall flat for some. “Almost all focus on light-hearted entertainment.”Ĭryptocurrency exchanges made a splash during the game, with FTX,, eToro and Coinbase all airing ads, leading some to dub the game the “Crypto Bowl.” They’re all aiming to make cryptocurrency more mainstream.Ĭoinbase’s ad just showed a QR code that changed colors while electronic music played. “This is one of the most engaging set of ads I’ve seen in several years,” said Kimberly Whitler, professor of marketing at the University of Virginia. And Verizon’s ad had Jim Carrey revisit his 1996 role as “The Cable Guy” to promote its ultrafast 5G wireless network. Toyota enlisted three famous “Joneses” - Leslie Jones, Tommy Lee Jones and Rashida Jones - in its ad for the 2022 Tundra. When it played you could hear a pin drop.”įTX, a cryptocurrency exchange, enlisted Larry David of “Curb Your Enthusiasm” to convey that cryptocurrency is ready for the mainstream. “Great link to a well-loved favorite with music that can silence a crowd. “As soon as they started playing the music from ‘The Sopranos’ they had me riveted,” said Kelly O’Keefe, managing partner of Brand Federation. This time, however, Jamie-Lynn Sigler, who played Meadow Soprano on the show that ran from 1999 to 2007, is in the driver’s seat instead of the Sopranos patriarch played by the late James Gandolfini. “For the most part there was no mention of the pandemic, COVID or masks.”Ĭhevrolet recreated the opening sequence to “The Sopranos” to tout its all-electric Chevy Silverado - one of several auto ads promoting electric vehicles.
“The Super Bowl featured positive, up-beat advertising,” said Northwestern University marketing professor Tim Calkins. Big stars, humor and a heavy dose of nostalgia were prevalent throughout the night. Advertisers shelled out up to $7 million for 30 seconds of airtime during the Super Bowl, so they pulled out all the stops to win over the estimated 100 million people that tune into the game. Off the field, Super Bowl advertisers were in a tough competition of their own. And, that is why, we have brought marvellous deals and offers on domestic air tickets.NEW YORK (AP) - On the field, the Los Angeles Rams and Cincinnati Bengals played a nail biter during Super Bowl 56, with the Rams emerging victorious. How? Well, we understand how the tremendous airfares keep most people from embarking on the adventures they long for. Whether you are planning a romantic escapade with your special someone, an outing with friends, fun-filled sojourn with family or a solo adventure, HappyEasyGo helps you have the vacation of your dreams. East, West, North or South, no matter which part of the nation you throng, you are sure to find something unique and impressive that will make you say “wow.” So, if you like exploring intriguing places, pick one of the countless destinations in the country and set forth on a memorable journey with your friends and family. Every part of this country brims with scenic beauty, burgeoning culture and captivating history, tempting millions from around the world to plan an excursion. Magnificent, charming, incredible and mystical are some adjectives that are often used to describe India. Book Cheap Domestic Flight Tickets across India